The Importance of Constructing Your Business

Almost every business has problems, and we just assume the manager would tell us about them. I do think if you've got a standardized bunch of popular jargon that looks like it came out of the same consulting firm, I do think it's a big turn-off. What you seldom see in an annual report is a sentence like this: This is a very serious problem, and we haven't quite figured out yet how to handle it.