The Hubris of Political Campaigns: Lessons from the 1993 Federal Election

Justin Trudeau’s poll numbers have been bad for a while. The Liberals have lost two crucial by-elections and are trailing behind the Conservatives in seat projections. They just lost the support of the NDP. The shine seems to have completely come off the nine-year-old government. And yet Trudeau remains defiant. Why?

The Globe’s Shannon Proudfoot set out to determine why, in the face of increasingly long odds, some politicians can’t seem to read the writing piling up on the wall. She spoke to former Ontario premier Kathleen Wynne and a pollster on the disastrous 1993 Progressive Conservative campaign to find answers.

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