From his early ecommerce days of enterprise level Google Ads arbitrage to his just-ended run as President of Kuru Footwear (a mid 8-figure DTC shoe brand), Sean McGinnis has seen a lot. And his professional throughline is his ability to build and manage teams.
In this wide-ranging conversation, Sean talks through the growth of DTC across his time in the industry, how he hires well and leads effectively, and what's next for him as he leaves Kuru.
EPISODE HIGHLIGHTS
- [00:00:48] Scaling e-commerce team management
- [00:02:58] Kuru footwear's unique technology
- [00:06:01] Catalog Business Growth
- [00:09:59] Call tracking technology
- [00:13:44] Results at Kuru
- [00:15:33] Rebuilding and scaling a business
- [00:17:51] Paid Search and Content Campaigns
- [00:22:01] Wasted Google Spend
- [00:24:17] Trusting experts for growth
- [00:27:38] Hands-free and waterproof shoes
- [00:32:46] Hiring based on company values
- [00:34:00] Company values and job descriptions
- [00:37:04] Building your professional network[00:41:43] Screening employees based on values
- [00:43:12] Screening for organizational values
- [00:47:53] EOS for organizational growth
- [00:48:49] Implementing EOS for businesses
- [00:52:04] Two types of revenue.
EPISODE SPONSOR
Visit Settle at www.settle.com/andrewfaris for a complete platform to manage Bill Pay/AP with fast access to extended payment terms at competitive rates and no personal guarantee.
FOLLOW UP WITH SEAN
- Get coaching from Sean by emailing sean@ecomadvisor.co
- Follow Sean on Twitter: @SeanMcGinnis
FOLLOW UP WITH ANDREW
EPISODE MUSIC
