
Unlocking the Secrets of User Research for Conversion Rate Optimization | Talia Wolf & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Exploring Emotions and User Behavior in Conversion Rate Optimization
This chapter emphasizes the significance of understanding customer emotions and behavior to improve conversion rates effectively. It highlights the role of emotional triggers in purchase decisions, the need for in-depth user research, and continuous testing for optimizing conversion rates.
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