How to Position Profit in a Competitive Landscape?

How did you figure out how to deal with the competition and how to position profit? Well, because it's a tough place to be, especially when you've got competition is venture backed. You're kind of having to say, well, we believe we have a better product, but you've got to convince the market about it as well. And so that was hard because we were like, do people just not care about this? But what we noticed is like, as the company got bigger, they really cared about it more and more.