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In this AI marketing podcast episode, Dan Sanchez unveils his "30-30-30" blueprint for becoming a thought leader. If you've ever wondered how to actually grow your authority in a niche without spending years doing it, this episode breaks it down into a simple (not necessarily easy) system: read 30 books, interview 30 experts, and publish 30 content pieces on a single topic. Dan and co-host Ken Freire talk through the step-by-step approach and why it works so well, especially for marketers looking to stand out.
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Timestamps:
- 00:00 – Why everyone secretly wants to be a thought leader
- 01:55 – The case for becoming a student before becoming a teacher
- 03:00 – What is the 30-30-30 plan?
- 04:30 – How to pick a niche topic (and why it matters)
- 05:48 – Why reading all the books is the first step
- 07:26 – How Dan accidentally became an authority using this method
- 10:00 – Alternatives to reading (and why books still matter most)
- 14:00 – Skimming smarter: how to speed up your book intake
- 16:30 – What to do if you don’t like reading
- 18:00 – What counts as a "niche"? Defining the right scope
- 19:22 – Sequencing: reading, interviews, then content
- 20:00 – Why interviews are key to deepening expertise
- 21:43 – The low bar of becoming an expert (and why few people reach it)
- 25:15 – When to start sharing: Day 1
- 27:00 – Should you podcast or write? (Pick your medium)
- 28:46 – How to interview without starting
