8min chapter

Imaginary Worlds cover image

Class of '84: Turtles, Transformers and Toys Takeover TV

Imaginary Worlds

CHAPTER

Strategic Planning and Character Creation for Toy Franchises

Exploring the collaboration between toy companies and media producers in developing successful toy franchises like He-Man, Transformers, and Teenage Mutant Ninja Turtles. The chapter delves into the creation of iconic character names such as Megatron and Bumblebee, detailing the influences and thought process behind the naming decisions.

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