It's the most precious thing that we can get in life, there's no doubt about it. This is something to create. It's all advertising, building up the brand, so that we take it seriously. These teachings are, these are direct teachings. Many people don't have an appreciation for ithis. Teaching is an effort path. It is an instantaneous path. No misunderstanding. There's really nothing, no effort to be made. Every effort takes us away from what we are a time. How much time will it take for you to be yourself?