The Changing Role of the Executive CMO -- Neil Heckman // breakfast consulting
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Longevity of a CMO
Neil Heckman: The tenure of a CMO has never been shorter. He says brands are changing every two to three to six months, whether it's from a priority lens or how they're showing up in the marketplace. "It's tough for the person who's steering the ship ... to really be able to adapt and change based on their own skill sets"
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