Donor journeys are non-linear and unpredictable

It’s year-end giving season — and if your strategy still relies on wealth screens and spray-and-pray asks, it’s time for a reset.

On this week’s Nonprofit Lowdown, I’m joined by my friend (and fan favorite) Greg Warner, CEO of MarketSmart, to talk about why trust is your only currency — and how we’re getting it so, so wrong.

💥 Why wealth screens can backfire

💥 How trust has eroded across generations

💥 The myths of donor pyramids and "burn and churn" fundraising

💥 The real role of tech and transparency in major giving

💥 And the one mindset shift that will transform your entire fundraising approach

If you’re ready to stop extracting and start building partnerships with your donors, this episode is for you.

Important Links:

Zeffy: https://www.zeffy.com/?ref=Rhea 

Connect with Greg: https://www.linkedin.com/in/gregmarketsmart/ 

Fundraising Report Card: https://fundraisingreportcard.com/ 

How to Train ChatGPT:  https://go.rheawong.com/annual-fundraising-plan-tracker1-3127-4300 

Upcoming Events: https://www.rheawong.com/events/ 

My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program 

My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey 

My Newsletter: https://www.rheawong.com/