Mark Niemiec on Steering Business Transformation
The Revenue Leadership Podcast with Kyle Norton
Strategic Transformation in Sales Leadership
This chapter explores the dynamics of managing a large sales team within telecommunications and media, emphasizing the transition from a software firm to a Chief Revenue Officer role in a private company. It highlights the necessity of integrating functions like design thinking and value engineering, while addressing leadership complexities during business transformations. The discussion also covers the shift from product-focused to platform-oriented strategies, showcasing the importance of customer data and collaborative ecosystems in modern sales practices.
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