13min chapter

The Revenue Leadership Podcast with Kyle Norton cover image

Mark Niemiec on Steering Business Transformation

The Revenue Leadership Podcast with Kyle Norton

CHAPTER

Strategic Transformation in Sales Leadership

This chapter explores the dynamics of managing a large sales team within telecommunications and media, emphasizing the transition from a software firm to a Chief Revenue Officer role in a private company. It highlights the necessity of integrating functions like design thinking and value engineering, while addressing leadership complexities during business transformations. The discussion also covers the shift from product-focused to platform-oriented strategies, showcasing the importance of customer data and collaborative ecosystems in modern sales practices.

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