When i was editor of fast company, i had the team go through this exercise, like, are there companies that we shouldn't take ads from cause we didn't want to support them? And tobacco companies came up, and gun makers, and then of course, big oil companies. I'm curious what your perspective is about big oil. Well, my view of big oil begins with the belief that they engaged in mer criminal activity in their misinformation campaigns when they knew well in advance that carbon pollution was a threat to civilization. Even the international energy agency has called out that we must stop using fossil fuels in our lifetime. The dirty of industries, though, can seize an opportunity here, and the
“Go for the megatons.” That’s John Doerr’s recommendation for how we need to combat the existential threat of climate change. Doerr, a venture capitalist and author of the new book Speed and Scale, joins host Bob Safian to discuss our decarbonization efforts, what he calls “the greatest economic opportunity of the next century.” The book quantifies the specific societal needs, in six discrete areas, to achieve a carbon-neutral world. John isn’t arguing that we all need to be vegan ascetics, but rather, the need for collective action – and the critical role that business plays in advancing that movement.
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