The Law of Unintended Consequences

Pricing is one of the least understood and least utilized tools in businesses, especially among antrepaneras. The idea that the customer creates or perceives the value then is the primary, but not sole, determining input into the price. And icaus: If if i could send accountants, especially, but some engineers as well, to the bart simpson white board of life, i would have them wriht over and over again, price does not come from cost.