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10: Zero Artistic Skills
Cortex
Canut - What Brand Guidelines Do You Need?
When I did my marketing stuff We used agencies but every now and then we did an email or a piece of postal marketing in-house just for time purposes But part of that if it was my campaign is I would need to find an image. Sometimes I would spend eight hours finding one image for an email It's surprising how many images you will come across that are close to what you need, but they're not actually what you need. Do you know what makes it harder? What brand guidelines I Can't just choose the image I like it has to be the image that I like that my boss likes that my boss is boss likes And the person who wrote the brand guidelines five years ago would
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