I look at it a little bit like trans fats. People ate margarine and now trans fats are banned in many cities. It's kind of incredible how these things have changed over time. We can tell people until, you know, we're blue in the face about all the health concerns with these things. But for the younger generation, the thing that's most effective is to activate their sense of rebellion. Let them see that there is a very strong big food, sometimes big pharma, but certainly big food system that is working against them.

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