How Can You Use This Opportunity to Ground People in the Customer?

People won't connect those dots on their own. Prode people might, but business people and other colleagues will not. Use this opportunity to focus and re orient people on these key elements of the customer of value, of the why. Don't assume that they will know why you're making decisions, but tell them explicitly,. It will allow greater alignment, which will then allow your project to be more successful.