Marketing Spark (The B2B SaaS Marketing Podcast) cover image

From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding

Marketing Spark (The B2B SaaS Marketing Podcast)

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Understanding Churn: Rethinking Onboarding and Customer Retention

This chapter explores the complexities of churn analysis during customer onboarding, critiquing traditional reporting methods. It highlights the importance of cohort survival rates and emphasizes the need for improved customer engagement monitoring to enhance the onboarding experience.

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