CANADALAND cover image

(Short Cuts) Death of the Viral News Site

CANADALAND

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The Importance of Discoverable Brands

Facebook is becoming much more like TikTok where they're now directing you to that little video content and a lot of people are co-publishing on TikTok and Facebook. So the meeting's changing. And the end point is you're right. It's not a place to share news anymore. If you're going to be in this business now, you kind of need to have a discoverable brand.

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