The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Navigating Product Marketing Challenges

This chapter explores the hurdles of effective product marketing, contrasting reactive and proactive strategies. It emphasizes the need for continuous engagement and creative storytelling, while encouraging product marketers to actively connect with customers and build strong internal relationships.

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