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Warren Rustand on Working in the White House and Building a Life with Purpose

Elevate with Robert Glazer

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The CEO Is to Create Value, to Scale Companies

I think sometimes we get confused as CEOs about what our purpose is. I believe the CEO is to create value, to scale companies and to set the strategy for the organization. Hire great people, and then move on. We expect a high level of problem solving and decision making by the people we hire. If you're doing that, you're really a chief operating officer, not a CEO.

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