Empathy Is the Root of Design

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Design is about working with other people. It's about taking the humble approach. You should be able to defend your work, but you should also be willing to hear other people's perspectives because that's when the best work is created. I'm ashamed and embarrassed to say that that's how it was for me when I first started. But all I had to say, like, empathy is the root. And I don't care how many people say it's overused. The understanding of that is very, very key.

Joe Johnston inspires us to embrace the superpowers of curiosity and empathy for our users and business owners. He motivates us to always stay curious, and ask why to get to the heart of the problem faster. He encourages us to make sure we use the shiny objects available to us to actually solve a problem.

"Merhl" Backstory (7:40)
Secret Identity (11:38)
Origin Story (13:46)
Empathy is Still Important (18:52)
Biggest Failure (24:46)
Design Leadership/Culture (28:41)
Awkward Testing Story (33:24)
Design Superpower (41:50)
Shiny Objects Syndrome (44:12)
UX of Ambient-Driven Experiences (50:46)
UX Superhero Name (56:14)
Habit of Success (57:11)
Invincible Resource (60:05)
Best Advice (61:00)
Contact Info (63:34)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/046

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