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16min chapter
#118: The Silent PLG Killers: Why Smart Founders Fail at Product-Led Growth - Wes Bush
Practical Founders Podcast
Navigating Product-Led Growth
This chapter explores the concept of Product-Led Growth (PLG), emphasizing the significance of providing genuine value and understanding customer needs. It contrasts PLG with sales-led strategies, illustrating how each approach shapes company culture and operational methods. The discussion also addresses the challenges of shifting from a sales-led to a product-led model, especially for early-stage founders in the B2B SaaS environment.
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