Cults have been around for thousands of years. The promise was like, hey, you as a potential user or consumer, right? You have to subjugate yourself to this experience,. But who's leading you is buffered by lineage, right? It's one person in the role today, but they answer to a council, they answer to their ancestors. Can we honor the individual instead of subjugating them? And can we actually get better at merging with each other without tripping over our dicks?"

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