E101: Upasana Taku (Co-founder & COO, MobiKwik)
The Desi VC with Akash Bhat
00:00
Moby Quick - How to Build a Customer Loyalty Program?
Moby Quick founder says Indian consumer is notorious for flocking to competitive apps based on freebies, therefore not really showing a sense of loyalty as such. "We can't be doling out incentives for UPI transactions where there's no revenue to be made" Moby Quick now has pre-approved 30 million users for its binop-related product called ZIP. Only 35 million Indians have credit card digitally and these other people don't have access to a formal life credit product like mortgage or loan.
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