The theme for today’s episode is familiarity. We all love familiarity, it’s comforting, it feels safe, and it gives us a sense of belonging, which has a huge impact on your online presence. We’ll look at real examples from creators that cultivate this sense of familiarity through scenarios, locations, and identifiers, making their audience instantly feel seen and at home. We’ll also discuss the viral 2016 Instagram trend and the psychology behind why we tend to gravitate towards scenarios we recognize.
In this episode we’ll be covering:
- Making your content feel familiar to your audience and the impact it has on trust and engagement.
- The emotional safety and belonging that comes from familiar relationships, and how to evoke a similar feeling through your content.
- The role that nostalgia and simpler times plays in content right now, reminiscing about significant or everyday moments and the feelings that it creates.
- Why familiarity works in content, attracting and retaining viewers, offering connection and belonging.
- How to create familiarity in your content with trial reels, identifiers, and crafting scenarios that are relevant to everyday and lived experiences.
Featured content in this episode:
Recommended episodes:
- Episode 081: Your Next Powerful Piece of Content is Already on Your Phone
- Episode 085: Start Thinking Like a Marketer So People See Themselves in Your Content
- Episode 087: How to Get New Followers on Instagram: Trial Reels, Bios, and More!
- Episode 091: Here’s What Good Content Will Look Like in 2026
- Episode 095: Building Real Community with Stories and Shared Moments
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