The Morality of Manipulation

"It's not the best product that wins. It's the product that can capture the monopoly of the mind," he says. "This is how tastes are formed, this is how preferences are shaped and our habits take hold." He adds: "We need to ask ourselves what responsibility do we have in changing user behavior?" 'If you were thinking during this presentation, hey, is this okay to do to people? Is this kosher to use their hidden psychology to get them to do what we want them to do?' asks Zuckerberg.