The Fucking Collection

I spent like four months of time more than anything working on it. And another thing is I didn't know what the fuck I was doing to properly track it because I just hadn't done it properly. With paid ads, you can get all the direct metrics, the click through rates and return and ad spend straight away with influencers. You've got to look at it as more as a organic, free brand thing. Brand, yeah. It's going to be good for your brand. But if you're trying to do it on a smaller scale, someone who hasn't got hundreds of thousands of followers will never see that conversion from its first viewpoint. That's why it's so difficult

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