Privacy Needs Marketing with Siobhan Solberg
No Hacks: The Mindset Behind Digital Optimization and Growth
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Do You Think Anyone Reads the Cookie Notice?
There's this term called consent fatigue where people are just so annoyed by all those popups that they just want to do. And I think whatever is going to get it out of their way, which means that most people actually accept it because on the first page, most options are accepting, adjust permissions. "It's better that we get ourselves acquainted with this loss that we really have to deal with anyway," he says.
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