Tinder: From Free App to $1B in Revenue — Phil Schwarz, Corazon Capital
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How Did You All Think About Monotizing Your Product?
Tinder was effectively created inside of match group. It's a bizarre and unique, very unique story that i still have trouble figuring out what a parallel is to itd. The the fortunate part is, like, online dating is one of those businesses where, you know, if you get to scale, you can monotize. We wanted to wait until the right time. But at that time, we were worried about monitizing because we didn't think it would perform once somebody sees a pay wall in tinder. And again, today is so interesting, like, looking back at the time that we were debating it, there was a lot of conversation around how upset users would be
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