ATG 184: The Path to Continuous Learning with David Novak
All It Takes Is A Goal
Innovation and Problem-Solving at Taco Bell
This chapter explores the journey of innovation and problem-solving at Taco Bell, focusing on the successful implementation of the 'fourth meal' concept and the development of the breakfast menu. It discusses the importance of identifying and solving prevalent problems in product development, leading to increased sales and success. The chapter also highlights the inception and success story behind Cool Ranch Doritos, emphasizing the strategy of pattern thinking and drawing inspiration from different industries.
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