How to Create the Most Committing Value for Your Dream Client

You are not going to hit a target if you can't see it and you don't know what the target is. You have to be strategic when you start thinking about who do i want to do business with? Who are the companies or the people that i can create the most compelling value for? That's a smaller list, but i think a lot of sales organizations say, who spends the most money? And there there tends to be a correlation between how much money somebody spends and whether or not you can create a lot of value for them.