Navigating Sports Branding and Media Challenges

Caitlin Thompson, founder of ‘Racquet,’ joins Dylan for a deep dive into her mission to make tennis more vibrant and accessible through her quarterly magazine, blending top-tier journalism, tennis fashion, travel, and escapism—and offering a refreshing contrast to the sport’s corporatized past. Caitlin also weighs into the evolving media landscape, underscoring the need of mission-driven storytelling to elevate the sport.

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