From reluctant founder to $2B valuation: The story of Persona | Rick Song (Co-founder and CEO)
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From Coffee Shop to Customer Validation
This chapter recounts the founders' unexpected journey from a serendipitous coffee shop meeting to securing their first customer, highlighting the evolution of their identity verification product. Amid initial doubts, they explore unconventional strategies for customer acquisition and the importance of tailoring solutions to diverse market needs. The discussion reflects on key moments of decision-making that shaped their entrepreneurial path, emphasizing the personal nature of founding a successful business.
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