Marketing Strategy and Family Feature

In this episode of Growth Masterminds, host John Koetsier talks with Ayush Choudhary, senior product manager of GenWise. They discuss the development and growth of the GenWise app, a multifaceted platform designed specifically for elders, which is making a big impact in India. Other topics covered include the challenge of marketing to an older demographic, combining AI with real human interaction, the concept of a 'super app', and emerging monetization models. Tune in to explore how GenWise is revolutionizing the way elders interact with technology ... and how to market an app in non-traditional ways for a non-traditional audience. 00:00 Introduction and Welcome 00:18 Introduction to GenWise App 00:26 Interview with Ayush Choudhary 00:45 Understanding the Concept of GenWise 01:16 The Gap in Elders' Navigation of the Digital World 02:03 The Two Main Focus Areas of GenWise 02:47 The Role of Technology in Combating Loneliness 03:13 The Real-life Impact of GenWise 03:46 The Features and Services of GenWise 07:49 The Growth and Funding of GenWise 07:58 Marketing Strategies for GenWise 15:00 The Concept of Super App in the Context of India 19:00 Monetization Model of GenWise 22:33 Conclusion and Final Thoughts