How Apple Got Its Groove Back
Land of the Giants
00:00
Introduction
Apple is one of the half a dozen best brands in the whole world, right up there with nike, ne coke sone. The apple brand has clearly suffered from neglect in the last few years and we need to bring it back. One of the greatest jobs of marketing the universe has ever seen is niky. Apple isn't the outsider trying to change the word any more. It won it's the establishment.
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