Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss:
- How to drive revenue with your content
- The problems with top of the funnel content
- How to do feature mapping for your product + content
- How to get executive buy in with content
- How to get subject matter expert interviews so you can produce better content
- Some of the right questions to ask before writing
- How to do better customer research before writing
- And more
Here's a link to Lashay's Content Marketing dashboard we mention:
https://authorityplug.com/content-dashboard
Send guest pitches and ideas to hello@exitfive.com
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This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com
Thanks to our 2023 presenting sponsors Demandwell and Zapier.
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