21min chapter

B2B Revenue Vitals cover image

RV138 - Expert Session: Leveraging Social and Community to Create Demand

B2B Revenue Vitals

CHAPTER

Frustrations and Challenges of Marketing on LinkedIn

The chapter discusses the frustrations of creators on LinkedIn, the importance of thoughtful content and messaging, challenges with driving engagement on B2B company pages, and difficulties of outsourcing engagement. It also explores the shift in leveraging social media for marketing, emphasizing the need to determine effective organic content before amplifying it with paid distribution. The speakers also discuss the dynamics of multiple individuals representing a company on social media and the benefits of having a clear strategy and messaging. Lastly, it touches on the importance of CEOs becoming thought leaders and leveraging social media for business promotion.

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