The Sharkfin Effect

A, are people coming back to me? This is probably one of the metrix that is greatly ignored by most start ups. Ah, and it's often the reason why i've seen companies, even with millions of users, actually die. I've seen probably a 15 different companies that grew viraly and then just died. And i want to demonstrate this in a graph. A, what happens is the outgoes viral, and then eventually the rate at which you're losing users becomes so high enough that you can't acquire the new ones. M and it turns out that, like, even though we like to try to be extremely rational people, am, it’s really