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Bloomberg Intelligence
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Reviving Hollywood: The Box Office Comeback
This chapter covers the recovery of the North American box office in 2024, focusing on Disney's resurgence and successful film releases. It analyzes key trends, including the importance of seasonal performances, the evolution of the Chinese market, and the implications of generative AI in the industry. Expectations are set for significant production years ahead while acknowledging the challenges faced by traditional media and the changing dynamics between streaming services and theatrical releases.
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