How to Change the Structure of Your Business

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Sofy: By manipulating the structure of your business, you can change the culture. What if you want to build a loonshot factory? Sofy has the answer right after the break. It's a beautiful summer day in houston, 19 62, and john f. Kennedy is at rice university's football stadium telling a crowd of forty thousand why he wants to pursue an impossible goal. We choose to go to the moon. And they may well ask, why climb the highest mountain wy 35 years ago ply the atlantic? Why does rice play?"

What if the fates of careers, companies, even entire industries depend on nurturing crazy ideas? In “Loonshots," physicist turned biotech entrepreneur Safi Bahcall pulls back the curtain on history’s greatest scientific, technological, and entrepreneurial breakthroughs, introducing us to a cast of colorful characters with much to teach us about how innovation really happens. In doing so, he provides a brand new framework for understanding the delicate relationship between complex ideas and even more complex people.