EPISODE 083: B2B Marketing Strategies for SEO to Outrank Your Competition
Marketer of the Month
00:00
Get Buy-in and Support From Web Development for SEO
In my experience, when I work with clients, the people I need buy-in from are the ones that are telling the developers what to do. So it's not that I don't want to win over the web developer. It is actually important to get an emotional buy-in because ultimately they're the ones that need to execute on the recommendation. If I don't at least develop a positive rapport with them, they might do something, you know, quickly or not totally well and even with a little bit of resentment. We want everyone to work together as a team.
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