Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] Mark Ritson: How to Grow a Company From Nothing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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What Is the Difference Between the Two?

Marketing expert says there's an ongoing battle between the two concept of differentiation and augmentation by addition. Louis: "It can't be either or its its. Er, it's both" The key to differentiation is telling people i'm superfi in differentiated from anyone else," he adds. 'Steve jobs just told lies, man, and just bull shitted his head off'

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