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Creating Non Coercive Lock in at the Application Layer
Einstein: We're not trying to create coercive lock in. What we're trying to do is create an ecosystem that's as easy to onboard to as possible and to create non coercive lock in by providing value at the application layer. "We are creating a new standard and there are other standards out there," he says. 'I guess we believe our standard is a better standard because we're not'