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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Marcel Marcon: The Most Creative Marketer in the World
Marcel Marcon, global chief marketing officer of beer giant ABN bev indirectly admitted on Monday that his team had failed in an attempt to broaden the brand's appeal beyond its core demographic. A single Instagram post using transgender influencer Dylan Mulvaney to promote the beer resulted in a catastrophic plunge in sales. Even the support of country music icon Garth Brooks couldn't prevent America's favorite beer from losing the crown to medello.
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