‘M3GAN,' and How to Market a Movie to Young People
The Town with Matthew Belloni
00:00
Are You Impressed With Meghan's Marketing Campaign on TikTok?
Not every movie can have something like that that takes off in that space. For this audience, they're on TikTok. That's where they're spending their time. It is not an advertising platform. They advertise, but it's really easy to scroll right past the piece of advertising on Tik Tok. So again, you have to adapt. You have to speak that language when you're on that platform or else you'll just look like your dad's 30 second spot that isn't interesting or valid.
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