BDTP. SaaS Metrics from $0 to $100M MRR with Sid Jain
UI Breakfast: UI/UX Design and Product Strategy
00:00
How to Track Net Dollar Retention in a Cohort Based Fashion
Every metric that you measure you should also measure it in a cohort fashion. Think about how much MRR they degenerate for your business say like 10 million dollars in ARR one year ago and then from that cohort calculate like how many customers were retained maybe one year after. It's an indicator of whether you are able to like acquire customers and then like retain them over a long period of time. So I'd encourage every founder product marketer or like a product folks to do this.
Transcript
Play full episode
