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Ep. 949: Experience, Jim Simons and Raising Kids with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Importance of Mass Customization

Michael Wolraich: "Mass Customization" started as my thesis at MIT. He says mass customizing a good physical good automatically turns it into a service. If you design a service that's so appropriate for a person, exactly the service they need, then you can't help it turn into a memorable event," he says. The book came out in 1999, updated in 2011, and now just this past week, we released it in hardcover with a new preview.

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