Facebook Ads - What's the Value of That?

I think each data point has an opportunity to share a story with us. I would encourage leaders to stay away from one metric and look at it more as, what is a story this data point is trying to tell me? That then helps us get a fuller picture, and then look at like longer term friends. If someone shows up on my feet for five seconds, that means i can retarget them and bring them back if i have them then they're not there. To say that it has no value is a mistake. Soo, we chose to run ads only when a service was happening. Because, remember, our focus was its church on line. And so we just figured we