3min chapter

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#34 Creativity Inc: The Autobiography of the founder of Pixar

Founders

CHAPTER

Steve Jobs and Pixar

When Microsoft offered $90 million for us, he walked away. Steve wanted $120 million and felt their offer was not just insulting, but proof that they weren't worthy of us. This is another strategy where Steve just saw things way before anybody else. In 1999, we struck a three-picture deal with Disney which would provide majority financing for Pixar movies,. Which Disney would distribute and own.

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