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507: Robert Cialdini | A New Look at the Science of Influence
The Jordan Harbinger Show
Don't Bribe Yourself, You're an Authority
This is scary because it works even when we're aware of the coercion element, right? This isn't something where we go, ok now, i know that another you's an authority on me. It seems so much more difficult to defend yourself against this particular principle. We've talked about so your audience will know what these principles are when you find yourselves doing that. Just as you say, wait a minute. I would never say this. What has happened to me? Then you can trace back the tricks that were used. So if we want to get somebody to believe in something, maybe don't bribe them, right? Don't force them. Take responsibility for what they just did and
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